• Up to 39k
• FMCG/Beauty/Skincare/Health‑product sectors
• Product Marketing

Our client specializes in Chinese medicine products, health supplements and health‑related goods. As a healthcare and wellness enterprise based in Hong Kong, it is aggressively expanding with new product launches this year. They are recruiting a Assistant Product Manager focusing on product marketing.

Key Responsibilities

• Formulate marketing strategies alongside budget planning to hit sales KPIs, measure return‑on‑investment, and fine‑tune channel allocation.

• Deliver cross‑channel marketing initiatives covering product roll‑outs, seasonal drives and one‑off promotional activities.

• Evaluate campaign outcomes, interpret sales figures and market shifts, and tweak tactics for better business returns.

• Oversee social‑media operations, paid advertising campaigns across Instagram, Facebook, YouTube, Google Ads and Xiaohongshu, as well as KOL partnership projects.

• Supervise video creation and script development, produce ATL and BTL marketing collaterals, uphold unified brand positioning and visual standards.

• Keep tabs on sales output and inventory status, carry out revenue projection to secure target delivery.

• Carry out market intelligence and competitor benchmarking, spot potential business opportunities, propose marketing solutions and drive new‑product development projects.

• Bachelor’s qualification in Marketing, Business Administration or comparable fields.

• At least 4‑year working background within FMCG, beauty, skincare or health‑product sectors; hands‑on beauty‑industry exposure will be highly regarded.

• Competent in Google Analytics, Google Ads and Facebook Ads Manager platforms.

• Sharp visual judgement with strong awareness of brand image, aesthetics and design standards.

• Fluent in written and spoken English, Cantonese and Mandarin.

• Capable project handler with solid analytical and multi‑tasking capabilities, good time‑management, proactive troubleshooting and strong sense of ownership.

• Self‑directed individual who brings creative thinking and works well within cross‑functional teams.