Marketing Specialist II

Kwun Tong, Kowloon, Hong Kong

  • Working deeply with survey data, research logistics, and analysis
  • Fixed hour working on Mon to Fri (Sat & Sun off)
  • 1 year renewable contract

Role Summary:

The role contributes directly to bringing the Voice of Customer and Agent into decision making across customer journeys, propositions, and experience transformation initiatives, playing an instrumental part in facilitating and achieving its customer-first ambitions and enable practical transformation across customer journeys and business initiatives

Key Responsibilities & Accountabilities:

1) Research Execution & Operations
• Support end to end execution of various quantitative research projects, including questionnaire setup, sampling coordination, fieldwork management, data checking, and analysis.
• Handle research operations and logistics, such as participant recruitment, incentive fulfillment, agency coordination, NDA management, and adherence to governance requirements.
• Perform data cleansing, validation, and quality checks to ensure accuracy and reliability of survey data and research outputs.
• Maintain research team’s project trackers, documentation, and repositories to ensure auditability and efficiency.

2) Support Data Analysis and Insights Engineering
• Analyze survey and tracking data using descriptive and advanced analytical techniques to identify patterns, trends, and drivers.
• Support insight synthesis by preparing charts, tables, and preliminary findings for review by senior team members
• Assist in storytelling and insight activation, including preparing presentation materials, dashboards, and read outs for internal stakeholders.
• Support team members in consolidation of insights across multiple sources (e.g. surveys, tracking studies, ad-hoc research) to support broader narratives.

3) Qualitative Research Support (Plus)
• Support qualitative research logistics including recruitment, scheduling, stimulus preparation, note taking, and transcript/ content management.
• Assist in analysis and synthesis of qualitative findings where required.

4) Team Support
• Work closely with Director and Senior Managers of Research & Insights Team to support delivery of multiple research initiatives in parallel.
• Liaise with internal stakeholders, external research agencies, and panel providers to ensure timelines and expectations are met.
• Support Research admin task including incentive fulfilment, procurement and invoicing
• Contribute to building a customer centric culture within the organization & to ensure research outputs are accurate, timely, and easy to interpret.

 

Knowledge/Skills/Competencies/Education: 

Education & Professional Background

  • University degree in Business, Statistics, Marketing Research, Psychology, Sociology, or a related discipline.
  • 2-4 years of relevant work experience
  • Strong agency background / in-house background would be an advantage.
  • Solid hands‑on experience in quantitative research is required.
  • Exposure to qualitative research is a plus.
  • Experience in financial services or insurance is a plus.

 

Research & Analytical skills

  • Strong experience working with survey data, including questionnaire logic checking, data cleansing, and analysis.
  • High attention to detail and strong discipline in data accuracy and quality control.
  • Comfortable working with research platforms and tools (e.g. Qualtrics or equivalent); ability to learn new tools quickly.
  • Strong analytical thinking with ability to translate data into clear, practical insights.

 

Mindset & Ways of Working

  • Genuinely obsessed with customers and motivated by understanding their needs, behaviors, and pain points.
  • Willing to take ownership of tedious, detail‑heavy research work to ensure high standards.
  • Treasure data integrity with ownership over accuracy and rigor
  • Enjoy in making sense of complex information across numerical and verbal data
  • Proactive, reliable, and execution‑oriented with a strong sense of accountability.
  • Comfortable working in a fast‑paced, ambiguous environment with changing priorities.

 

Communication & Collaboration

  • Clear and structured communicator, able to explain data and findings in a simple way.
  • Collaborative team player who works well with senior stakeholders and peers.

 

Language Proficiency & Productivity Tools

  • Strong command of English and Cantonese; Mandarin is an advantage.
  • Good proficiency in Excel, Power BI and PowerPoint; experience working with large datasets is a plus.
  • Familiarity with Survey platforms such as Qualtrics / Customer Community is a plus.
  • Familiarity with Copilot or AI‑enabled productivity tools is an advantage.

 

 



Type: Contract

Category: Marketing - No Selection Required

Reference ID: 128-01062026

Date Posted: 01/06/2026

Shortcut: http://jobs.manpowergrc.hk/1TXYZI

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