• Bachelor's degree or above in Advertising, Marketing, Communications
• At least 5 years of experience in planning-related roles
• Good communication and coordination skills

Key Responsibilities

1. Conduct preliminary research, data collection, and industry analysis to form planning strategies and directions.

2. Independently write project proposals, including overall framework, content planning, execution process, and budget estimates.

3. Collaborate with internal teams (design, technical, operations, etc.) to facilitate project execution and control project progress and quality.

4. Participate in client presentations and modify and optimize proposals based on feedback.

5. Write project-related copy, such as promotional articles, event descriptions, video scripts, and commentary texts.

6. Track project performance, prepare closing reports, and summarize reusable methodologies and best practices.

Requirements

1. Bachelor's degree or above in Advertising, Marketing, Communications, Chinese, Curation, or related fields.

2. At least 5 years of experience in planning-related roles, with proven cases of independently leading complete projects.

3. Strong logical thinking and copywriting skills, able to independently complete planning proposals and presentations.

4. Proficient in Microsoft Office (PPT/Word/Excel); basic knowledge of design or video software is a plus.

5. Good communication and coordination skills, able to liaise with clients and multiple internal departments to drive project success.

6. Strong sense of responsibility, able to work under pressure, and adapt to a project-based fast-paced working environment.