• 7+ years’ experience in marketing.
• HK media, business & digital landscape expertise.
• Banking and fintech experience preferred.

Job Description

• Develop and execute integrated marketing and communications strategies to support business growth, brand visibility, corporate reputation, and stakeholder engagement across Hong Kong and Macau.
• Collaborate closely with local, Greater China, regional and global teams to plan and execute integrated campaigns that elevate business priorities, innovations, partnerships, and thought leadership across earned, owned, shared, and paid media channels.
• Lead multi-channel campaigns to strengthen the company's brand image, reputation, and market presence in both Hong Kong and Macau.
• Partner with business, product, value-added services, and marketing teams to amplify key initiatives, customer success stories, partnerships, and innovations.
• Ensure consistent messaging and storytelling across all stakeholder touchpoints, including media, customers, employees, and partners.
• Establish and maintain strong relationships with key members of the media, industry influencers,and relevant external stakeholders.
• Produce communications assets such as press releases, core talking points, speeches, executive summaries, and thought-leadership content.
• Support media engagement, executive visibility, and speaking opportunities.
• Provide strategic communications counsel to local market leadership on reputational and business matters.
• Develop content for internal, external, and digital channels.
• Coordinate external communications agencies and partners to deliver high-quality execution, measurable results, and cost efficiency.
• Partner with cross-functional teams across Hong Kong, Greater China, and the Asia-Pacific region.
• Support reputation management and crisis communications planning as needed.

Job Requirements

• Bachelor's degree in Communications, Marketing, Journalism, Business, or a related discipline.
• Minimum of 7 years of progressive experience in communications, public relations, integrated marketing communications, or related fields (in-house or agency experience both considered).
• Strong understanding of Hong Kong's media landscape, business environment, and digital ecosystem.
• Demonstrated ability to develop integrated campaigns across multiple channels.
• Proven stakeholder management, project management, and influencing skills.
• Ability to think strategically while also being hands-on in execution.
• A proactive, collaborative, and resilient team player who thrives in a fast-paced environment.
• Experience in financial services, technology, fintech, or related industries is highly preferred.
• Excellent written and verbal communication skills in English and Cantonese; Mandarin proficiency is a plus.