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Responsibilities

Lead new product development, launch, and promotion for young consumers (healthy food/snacks/beverages).
Build youth-focused marketing strategies: trend research, budgeting, competitor analysis, and brand image.
Develop digital/video channels and acquisition campaigns (FB, YouTube, IG, Xiaohongshu, etc.).
Oversee video production (concept, shooting, scripts) and deliver ATL/BTL marketing assets (copy, ads, SEO/SEM, SMS, etc.).
Manage KOL/influencer and PR relationships; monitor campaign performance and optimize.
Support product portfolio management (inventory and revenue forecasting) and drive SEO/content initiatives.
Track youth trends locally/internationally and participate in programs to grow sales/profit.
Use JP/KR pop culture insights in marketing; manage key accounts and long-term partnerships.

Requirements

At least 3 years of experience in product management, preferably in health supplements, food, or FMCG.
Proven track record of successfully launching and managing consumer products.
Strong analytical and problem-solving skills, with the ability to interpret market data and customer/user insights.
Excellent cross-functional collaboration skills, with the ability to work effectively across teams.
Thorough understanding of the regulatory landscape and quality standards in the health supplements/food industry.
Excellent communication skills in both English and Chinese, both written and verbal.
Degree in a relevant discipline such as Business, Marketing, or Consumer Science.

*Feel free to send your resume to WhatsApp84945461 Raymond for further action.*

Type: Permanent

Category: Marketing - No Selection Required

Salary: 35-38k

Reference ID: 228-28042026-RC

Date Posted: 28/04/2026

Shortcut: http://jobs.manpowergrc.hk/mehdnx