• 1-3 years’ relevant exp, retail banking preferred.
• Knowledge of retail banking products
• Strong analytical skills.

Job Description

• Stay informed of market conditions, competitor activities, and local regulations to maintain product competitiveness and compliance.
• Work with the product team to ensure offerings meet customer needs while maintaining profitability.
• Design and execute strategic campaigns to drive customer acquisition and AUM growth in alignment with business objectives.
• Identify target audience segments and develop personalized messaging and creative assets for various initiatives.
• Partner with the Marketing team to roll out comprehensive product and customer communication plans.
• Collaborate with the UI/UX team to ensure the delivery of a premium and seamless customer experience.
• Analyze customer data and behavior to uncover opportunities for upselling, cross-selling, and long-term retention.
• Utilize data-driven insights to measure campaign performance and optimize marketing strategies.
• Track key performance indicators, including customer acquisition cost (CAC), and generate reports and presentations on growth metrics for senior management.

Job Requirement

• Bachelor’s degree in Finance, Banking, or a related discipline.
• 1-3 years of relevant professional experience, preferably in the retail banking sector.
• Knowledge of retail banking products, as well as campaign design and execution, is an advantage.
• Strong analytical mindset with the ability to navigate ambiguous situations and make data-driven decisions.
• Highly independent with meticulous attention to detail and strong organizational skills.
• Energetic team player with a positive attitude and the ability to multi-task under pressure.
• Capable of working toward tight deadlines in a fast-paced environment.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Fluent in English and Cantonese with excellent written and verbal communication skills; Mandarin is preferred.