• 3+ yrs in channel marketing & campaign management
• Hands-on in digital ads, social media & events
• Independent problem solver with strong AI interest

Are you a proactive marketer with a mix of creative vision, digital execution skills, and project management capabilities? A market-leading tech-driven platform in Hong Kong is looking for a versatile Senior Marketing Executive to join their dynamic growth team.

What You Will Be Doing:

• 360 Degree Campaign Leadership: Ideate, plan, and execute integrated brand activations, promotional events, and marketing initiatives from concept to rollout.

• Performance and Paid Media: Manage multi-channel digital ad setups across Meta, Google Ads, Xiaohongshu, and offline ATL channels.

• Agency and Creator Collaboration: Direct media agencies, design partners, and influencers to produce engaging, high-impact social media content.

• Owned Media and Content Strategy: Oversee content updates, optimize copy for SEO on owned websites and apps, and create quick graphic assets when needed.

• Market Insights and Optimization: Conduct regular industry benchmarks, competitor analysis, and leverage data and A/B testing to refine campaign ROI.

Who We Are Looking For:

• 3 to 5 years of hands-on experience in channel marketing, campaign management, and digital advertising.

• Tech-savvy and adaptable, with curiosity about new tools, trends, and leveraging AI or automation tools like Zapier or Make to streamline workflows.

• Creative and execution-ready, proficient with basic design tools such as Canva and Photoshop alongside strong content writing skills.

• Independent problem-solver possessing strong ownership, excellent English and Chinese communication skills, and a collaborative mindset.