Our client specializes in Chinese medicine products, health supplements and health‑related goods. As a healthcare and wellness enterprise based in Hong Kong, it is aggressively expanding with new product launches this year. They are recruiting a Assistant Product Manager focusing on product marketing.
Key Responsibilities
Formulate marketing strategies alongside budget planning to hit sales KPIs, measure return‑on‑investment, and fine‑tune channel allocation.
Deliver cross‑channel marketing initiatives covering product roll‑outs, seasonal drives and one‑off promotional activities.
Evaluate campaign outcomes, interpret sales figures and market shifts, and tweak tactics for better business returns.
Oversee social‑media operations, paid advertising campaigns across Instagram, Facebook, YouTube, Google Ads and Xiaohongshu, as well as KOL partnership projects.
Supervise video creation and script development, produce ATL and BTL marketing collaterals, uphold unified brand positioning and visual standards.
Keep tabs on sales output and inventory status, carry out revenue projection to secure target delivery.
Carry out market intelligence and competitor benchmarking, spot potential business opportunities, propose marketing solutions and drive new‑product development projects.
Bachelor’s qualification in Marketing, Business Administration or comparable fields.
At least 4‑year working background within FMCG, beauty, skincare or health‑product sectors; hands‑on beauty‑industry exposure will be highly regarded.
Competent in Google Analytics, Google Ads and Facebook Ads Manager platforms.
Sharp visual judgement with strong awareness of brand image, aesthetics and design standards.
Fluent in written and spoken English, Cantonese and Mandarin.
Capable project handler with solid analytical and multi‑tasking capabilities, good time‑management, proactive troubleshooting and strong sense of ownership.
Self‑directed individual who brings creative thinking and works well within cross‑functional teams.
Type: Permanent
Category: Marketing - No Selection Required
Reference ID: 228-05102026-NH
Date Posted: 05/10/2026
