Responsibilities

• Lead the execution of product launches and develop effective go-to-market plans.
• Design and implement integrated marketing strategies across ATL, BTL, and digital channels.
• Assist in introducing new products and improving existing ones.
• Oversee product portfolio management, including inventory control, revenue forecasting in collaboration with the sales team, and annual pricing reviews.
• Develop and carry out digital marketing initiatives such as website management, social media campaigns, and search marketing (SEO/SEM).
• Provide project coordination and administrative support, including preparing reports and conducting data analysis when required.

Requirements

• Diploma or degree in business, marketing, life sciences, product management, or a related discipline.
• At least 3–4 years of experience in product management or a similar role, ideally within the healthcare or supplements sector.
• Demonstrated experience in new product development is highly desirable.
• Strong knowledge of full-funnel digital marketing strategies, including hands-on experience with platforms such as Meta Ads and Google Ads, as well as SEO/SEM practices.
• Understanding of Hong Kong regulations related to health supplement marketing.
• Familiarity with retail operations, market trends, and consumer behavior.
• Proficient in written and spoken English, Cantonese, and Mandarin.
• Detail-oriented, capable of handling multiple tasks, and able to work efficiently under deadlines.

*Feel free to send your resume to WhatsApp84945461 Raymond for further action.*