• International Market (Excluding Mainland China)
• Sales Strategy - APEC, Europe, North America
• Food&Beverage,Export Trade,Distribution,Retailers

Vice President – International Market (Excluding Mainland China) - Premium FMCG, Consumer Goods

Reports to: Chief Executive Oficer, Global

The Vice President – International Market (Excluding Mainland China) will lead all aspects of international business operations outside of Mainland China, including business development, brand strategy, sales execution, and strategic partnerships. Acting as a critical bridge between headquarters and global markets, this role is instrumental in accelerating the brand’s international expansion and long-term global positioning. The position reports directly to the General Manager, China & Global.

• Develop and execute market entry and growth strategies tailored to regional characteristics and commercial potential;
• Identify and prioritize key growth markets across Asia-Pacific (excluding Mainland China), Europe, North America;
• Translate global vision into actionable international market roadmaps.

• Drive international revenue growth through robust channel strategies, distributor partnerships, and direct-to-market approaches;
• Build and optimize distribution and retail networks, ensuring alignment with brand standards and premium positioning;
• Lead negotiations with key partners and oversee contract management and performance evaluation.

• Elevate brand presence and customer engagement in international markets through impactful, localized marketing campaigns;
• Safeguard brand consistency and premium positioning across all geographies and touchpoints;
• Collaborate with global brand and product teams to align messaging and innovation priorities.

• Serve as the central liaison between headquarters and international markets, ensuring alignment on strategies, execution, and resource planning;
• Facilitate effective cross-functional collaboration among sales, marketing, supply chain, and product development teams.

• Recruit, lead, and develop a high-performing international team, including regional managers and overseas representatives;
• Provide coaching, performance management, and career development to build a globally competitive talent pipeline;
• Foster a results-driven, collaborative, and culturally inclusive team environment.

• Ensure all international operations comply with local regulations, trade requirements, and internal company policies;
• Continuously monitor global market trends, consumer behavior, regulatory changes, and competitor dynamics to inform strategy and decision-making.

• 10–15+ years of executive-level experience in international market development, sales, or marketing, preferably within premium fast-moving consumer goods (FMCG) sectors;
• Proven success in scaling brands across international markets, with hands-on experience managing large-scale, multi-region operations (excluding Mainland China);
• Familiarity with international trade, distribution frameworks, retail dynamics, and compliance requirements;
• Strong strategic acumen, business judgment, and a global mindset;
• Fluent in English, with excellent cross-cultural communication and stakeholder engagement skills; Mandarin proficiency is a plus;
• Demonstrated leadership capabilities in building and managing culturally diverse and geographically dispersed teams;
• Willingness and ability to travel internationally on a frequent basis.

國際市場副總裁（不含中國大陸）– 高端快速消費品與消費品行業

匯報對象： 全球首席執行長（Chief Executive Officer, Global）

國際市場副總裁（不含中國大陸）將全面負責中國大陸以外的國際業務運營，包括業務拓展、品牌策略、銷售執行與策略合作。此職位是總部與全球市場之間的關鍵橋樑，對於推動品牌國際擴張與實現長期全球化佈局具有戰略性意義。該職位直接向全球首席執行長匯報。

• 制定並執行符合各地區特性與商業潛力的市場進入及成長策略；
• 辨識並優先開發關鍵增長市場，包括亞太地區（不含中國大陸）、歐洲與北美；
• 將公司的全球戰略願景轉化為具體可執行的市場發展藍圖。

• 通過健全的渠道策略、經銷商合作與直營模式，推動國際營收增長；
• 建立並優化分銷與零售網絡，確保符合品牌標準與定位；
• 主導與關鍵合作夥伴的談判，並負責合約管理與績效評估。

• 透過有影響力的本地化行銷活動，提升品牌在國際市場的能見度與顧客參與度；
• 確保品牌形象與高端定位在各地區與接觸點的一致性；
• 與全球品牌與產品團隊密切合作，協調品牌訊息與創新優先事項。

• 作為總部與國際市場之間的核心聯絡人，確保策略一致、執行到位與資源規劃有效；
• 促進銷售、市場、供應鏈與產品開發等部門之間的跨部門協作。

• 招募、領導並發展高績效的國際團隊，包括區域經理與駐外代表；
• 提供教練輔導、績效管理與職涯發展支持，打造具全球競爭力的人才梯隊；
• 建立以成果為導向、協作性強且尊重多元文化的團隊文化。

• 確保所有國際業務營運符合當地法律法規、貿易要求與公司內部政策；
• 持續監測全球市場趨勢、消費行為、法規變化與競爭動態，以指導策略與決策。

• 擁有10–15年以上國際市場開發、銷售或行銷的高階管理經驗，來自高端快速消費品（FMCG）產業者；
• 具備成功推動品牌在多個國際市場擴展的經驗，並熟悉大規模、多區域的實地運營管理（不含中國大陸）；
• 熟悉國際貿易、分銷體系、零售結構與合規要求；
• 具備卓越的戰略眼光、商業判斷力與全球視野；
• 中文英語流利，擅長跨文化溝通與利害關係人管理
• 擁有領導多元文化與跨地區團隊的能力與經驗；
• 能接受經常性的國際出差安排。