Senior Marketing Officer (CRM) | 33K | Supplements/Wellness/Pharma
Hong Kong
Responsibilities
- Develop and execute CRM strategies to improve customer retention, engagement, and lifetime value.
- Plan and manage customer lifecycle campaigns across Email, SMS, WhatsApp, App Push Notifications, and other digital channels.
- Create and optimize automated customer journeys, including onboarding, replenishment reminders, loyalty programs, and win-back campaigns.
- Segment customer databases and develop personalized marketing initiatives based on customer behavior and purchasing patterns.
- Monitor and analyze CRM campaign performance, providing actionable insights and recommendations.
- Conduct A/B testing to improve campaign effectiveness and conversion rates.
- Work closely with Digital Marketing, E-commerce, Product, Sales, and Customer Service teams to deliver integrated marketing campaigns.
- Support new product launches and promotional activities through targeted CRM communications.
- Ensure all CRM activities comply with relevant healthcare and advertising regulations.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Life Sciences, Pharmacy, or related disciplines.
- Minimum 3 years of experience in CRM, Customer Retention, Lifecycle Marketing, Loyalty Marketing, or Database Marketing.
- Experience in healthcare supplements, nutraceuticals, wellness products, pharmaceutical, OTC healthcare products, or related healthcare industries is highly preferred.
- Hands-on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Braze, Klaviyo, Microsoft Dynamics, or similar systems.
- Strong analytical skills with the ability to interpret customer data and translate insights into marketing actions.
- Proficient in Excel and CRM reporting tools.
Type:
Permanent
Category: Retail/Consumer Goods - No Selection Required
Reference ID:
228-08072026-HR
Date Posted:
08/07/2026
