Onsite with HSBC-Lead Content Copywriter(12 Months Contract, up to 54K)

Hong Kong

  • Creative thinker
  • Knowledge on Search Engine Optimization (SEO)
  • Banking and Finance experience is a plus

Principal responsibilities:

  • Manage / Coach junior content team members
  • Conducting in-depth research or interviews on industry-related topics in order to develop original content
  • Developing utility content, articles, business stories for social media, and the company website
  • Identifying customers’ needs and recommending new content to address gaps in the company's current content
  • Developing content to drive product/service campaigns
  • Proofreading content for errors and inconsistencies
  • Review 3rd party content to ensure compliance with content moderation policy
  • Editing and polishing existing content to improve readability
  • Conducting keyword research and using SEO best practices to increase traffic to the company website
  • Communicate with other teams and stakeholders to resolve any issues related to content
  • Contribute to wider project group by sharing domain knowledge



  • Degree holder in Journalism, Communications, Marketing, Language or other related disciplines
  • Creative thinker who can translate strategic and marketing needs into moving and meaningful content
  • Ability to prioritize and work independently under pressure within a team environment
  • Team player with strong stakeholder management skills through effective communication, presentation and influencing
  • Good common in both English, Cantonese and Mandarin is a must
  • Knowledge on Search Engine Optimization (SEO) will be considered a big plus
  • Previous experience with Banking and Finance will be considered a plus

Type: Contract

Category: Marketing - No Selection Required

Reference ID: 511-04052022-TX

Date Posted: 04/05/2022