• 15 days Annual Leave
• Work Location: Central
• Previous banking experience is preferred but not a must

The Bank’s Global Banking business provides a broad spectrum of financing solutions to large corporations and financial institutions. As a strategic financial partner to corporate customers, The Bank offers a comprehensive range of products and services including bilateral and syndication loans, project financing, property development financing, property investment loans, working capital financing, trade financing, cash management and treasury products.

Responsibilities

• Design and curate engaging content experiences for digital platforms, ensuring it aligns with brand values and enhances user engagement in English, Traditional Chinese, and Simplified Chinese.
• Collaborate with UX teams to define how content interacts with design, influencing the structure and flow of information across interfaces.
• Drive the creation and refinement of content with an emphasis on creativity and strategic storytelling that resonates with diverse audiences.
• Innovate content strategies using AI tools and data insights to create dynamic content solutions that enhance user journeys and interactions.

• Translate business needs and user insights into a clear content outline and strategy, ensuring content effectively addresses user concerns and objectives.

• Present content strategy and design ideas to stakeholders, articulating the impact of content decisions on overall user experience.

• Develop Content Gen AI model and use case and incorporate AI technology & governance into content creation process to drive efficiency and innovation

• Develop content frameworks and templates that support scalable, consistent, and high-quality content production across all digital channels.
• Iterate content based on feedback from user testing and analytics, optimising for clarity, engagement, and conversion.
• Foster a user-centric approach to content creation, ensuring that content empowers users to perform banking tasks independently and confidently.

Requirements

• University Graduate in Communications, Design, Journalism, Language, Digital or related disciplines.
• At least 5 years of experience in content design, with a strong portfolio showcasing strategic content curation across digital platforms.
• Strong understanding of UX design principles and experience in weaving content naturally into digital interfaces.
• Proven project management capabilities with the skill to manage multiple projects effectively.
• Enthusiastic about integrating AI technology into content strategies to enhance innovation and efficiency.
• Keen eye for detail, ensuring high-quality content that aligns with strategic goals.
• Excellent communication skills with the ability to present ideas confidently to stakeholders and collaborate within cross-functional teams.
• Experience with content management tools and platforms such as Confluence, JIRA, and Figma.
• Ability to use user data and feedback to iterate and refine content continuously.
• Receptive to constructive feedback, consistently striving for improvement and excellence.

If you are interested in this role, click “Apply”