• Possess an in-depth understanding of both the Singaporean and mainland markets
• Extensive experience managing large amount of marketing budgets
• Proficient in Mandarin, English and Cantonese

Key Responsibilities:

• Strategic Marketing Leadership:
• Develop, implement, and oversee comprehensive marketing strategies that align with company’s long-term objectives and specific goals within the mainland and Singapore markets.
• Evaluate and refine marketing initiatives based on performance metrics and emerging market trends.
• Budget Management:
• Lead the management of a substantial marketing budget exceeding 100 million, ensuring strategic allocation and effective utilization of resources to maximize ROI.
• Prepare financial forecasts, budgets, and financial reports, enabling data-driven decision-making.
• Market Research and Analysis:
• Conduct thorough market research to identify opportunities and challenges within the mainland market and beyond.
• Analyze competitor activities and industry trends to inform marketing strategies and tactics.
• Brand Development and Visibility:
• Enhance brand positioning and visibility in the marketplace through innovative marketing campaigns and initiatives tailored to target audiences.
• Foster relationships with key stakeholders, including clients, strategic partners, and industry influencers, to bolster company’s reputation and market presence.
• Team Leadership and Development:
• Lead, mentor, and develop a high-performing marketing team, promoting a culture of continuous improvement and professional growth.
• Encourage creativity and collaboration within the team to drive innovative marketing solutions.

Qualifications:

• Educational Background:
• Bachelor’s degree in Marketing, Business Administration, Finance, or a related field; an MBA or advanced degree is highly desirable.
• Professional Experience:
• A minimum of 15 years of progressive marketing experience, with at least 8 years in a senior leadership role within the financial services or securities sector.
• Significant experience working in the mainland market is required, alongside a proven track record of success in Singaporean marketing strategies.
• Budgetary Acumen:
• Extensive experience managing marketing budgets over 100 million, with a strong emphasis on financial accountability and performance analysis.
• Language Proficiency:
• Fluency in Cantonese, Mandarin, and English is essential. Exceptional communication skills, both written and verbal.
• Analytical and Strategic Thinking:
• Strong analytical capabilities, with the ability to interpret complex data and translate it into actionable marketing strategies.
• A proactive and strategic mindset with a commitment to achieving results and driving growth.

**Interested candidates please send your resume to WhatsApp +852 94240952**