• 5 years’ experience in digital/social media roles.
• Global content, X listening, KPI analytics.
• Native English & strong Chinese

Job Description:

• Develop platform-specific social media strategies and set short- and long-term goals to increase overall engagement.
• Manage the company’s social media channels daily, including X, Facebook, LinkedIn, Instagram, and YouTube.
• Develop creative digital campaigns that bring the company’s culture, values, innovation, and social impact to life, helping position the organization as a responsible and trusted global brand.
• Lead digital communications and content development for global events and campaigns, including international sports partnerships, flagship annual shopping initiatives, major corporate milestones, and other high-profile international programs.
• Create paid social and digital ad strategies to maximize reach, engagement, and impact across social platforms.
• Monitor social media sentiment and online conversations related to the company, its brands, leadership, business units, and key industry topics.
• Apply advanced digital production skills including copy editing, headline writing, and story packaging. Image, video, and audio editing skills will be an advantage.

Job Requirements:

• Degree in communications, journalism, marketing, or a related field; equivalent relevant experience will also be considered.
• 5 years of experience as a Digital and Social Media Specialist or similar role.
• Experience developing content for global audiences, with the ability to adapt messaging for different cultures, markets, and stakeholder groups.
• Strong knowledge of Facebook, X, LinkedIn, YouTube, Instagram, Google+, and social media best practices.
• Proven experience in social listening, sentiment tracking, issue monitoring, and reputational risk detection across social media, with a focus on X.
• Strong knowledge of social media KPIs and experience using data to inform content and campaign decisions.
• Native-level English proficiency and strong Chinese language skills, with exceptional writing, editing, and storytelling capabilities.