• Build a brand from scratch
• Own the content & the room
• Ground-floor growth trajectory

We are representing an innovative, venture-backed student residence brand in Hong Kong that is completely redefining the student living experience. Moving far beyond traditional corporate leasing, they design spaces that are deeply rooted in local neighbourhoods, fostering an active community featuring speaker evenings, creative collaborations, and authentic living experiences.

Be the commercial engine and human face of the brand—driving lead pipelines, dominating RED and WeChat funnels, and closing incoming residents who want to be part of something real.

The Role

You are the person who makes sure every room has someone brilliant in it — and that there are people waiting for the next one. You own the full journey from first contact to signed lease: building channels, running referral programmes, managing a waitlist, and developing university and community partnerships.

You work closely with our marketing team to ensure everything we put out drives real demand, not just reach. This role is equal parts strategist, relationship builder, and closer.

What You Will Do

• Build and manage a multi-channel lead pipeline: direct digital, university partnerships, agent networks, and word-of-mouth — with particular focus on mainland Chinese student channels including 小红书 (RED), WeChat, and WeChat community groups.
• Design and run a structured waitlist and application process — the goal is for students to apply to join Yuè, not the other way around.
• Create referral mechanics that turn current residents into ambassadors for incoming cohorts.
• Own occupancy targets across intake cycles with full pipeline visibility and weekly reporting.
• Manage enquiries, viewings, and lease documentation from first contact to signing.
• Build relationships with universities, student societies, and student support teams across Hong Kong.
• Attend community events, campus visits, and partner meetings as a genuine representative of the brand.

Who You Are

We are not looking for a traditional leasing agent. We are looking for someone at an unusual intersection:

• Commercial edge — you follow up, track numbers, and care about closing.
• Mainland China fluency — you deeply understand how non-local mainland students research, decide, and communicate. You know how they use RED to discover lifestyle brands, how parents influence decisions over WeChat, and what trust signals matter to this audience. You build genuine credibility with them, not just advertising.
• Platform literacy — you know that a 500-follower student posting an authentic room tour outperforms a branded post on RED. You understand how to seed that kind of content and build organic reach.
• Cultural taste — you carry Yuè's identity naturally: design-led, community-driven, not institutional.
• Builder mentality — you have built something before: a channel, a pipeline, a following. You don't wait for a system to be handed to you.
• Genuinely good with people — students, parents, university contacts, and agents all respond to you differently but positively.

Backgrounds that might fit:

• Student housing, co-living, serviced apartments, or boutique hospitality in a commercial role.
• Marketing or selling directly to mainland Chinese students or families — education consulting, relocation, or consumer lifestyle — ideally with a track record on RED or WeChat community funnels.
• Consumer brand, membership, or community sales in a lifestyle context.
• University or student-facing roles with a strong commercial streak.

Language:

• Fluent Mandarin (native or near-native) and English required — Mandarin is essential, as the majority of our prospective residents are mainland Chinese postgraduates and authentic communication across RED, WeChat, and direct conversations is non-negotiable.
• Cantonese a strong plus.

What This Offers

• A founding team role — what you build here shapes how the Company grows.
• A small, close-knit team with direct access to the founder.
• Real ownership of commercial targets with recognition when you hit them.
• Competitive base salary plus performance bonus tied to occupancy and pipeline outcomes.
• The chance to work on something that actually has a point of view.