• Custody and trust client liaison
• digital marketing
• Leading Global Bank

Key Responsibilities:

Personalization & Campaign Management:

• Support the end-to-end implementation of hyper-personalization journeys for our clients.
• Execute campaigns to commercialize of customer insights from digital behaviours and data.
• Develop and support customer engagement campaigns to increase client digital activeness and drive revenue and Net New Investment Assets (NNIA).
• Assist in the execution of data-driven personalization strategies to deliver targeted content and tailored experiences.

Content Strategy & Commercialization:

• Manage the pre-login content for our digital platforms, ensuring it is engaging and up-to-date.
• Support the implementation of a comprehensive content strategy focused on driving commercial outcomes, including lead generation and client transactions.
• Assist with customer communication blasts for CIO house views and other key content.
• Support content distribution efforts across all relevant digital channels (e.g., Citi Mobile App, website, email, social media) to maximize reach.

Performance & Operations:

• Support the tracking of key performance indicators (KPIs) related to content engagement, lead generation, and conversion rates.
• Assist in analyzing data to identify trends, optimize content performance, and refine commercialization strategies.
• Manage marketing and expense accruals.
• Help implement strategies to capture and nurture leads from content engagement through the sales funnel.

Collaboration & Compliance:

• Collaborate effectively with internal teams, including the CIO Office, Investment Advisory, Marketing, Data, Product, Compliance, Legal, and Technology to ensure seamless execution.
• Ensure all content and communication activities adhere strictly to relevant Citi policies, industry regulations, and legal requirements.

Knowledge/Experience:

Essential

• Proven experience in digital marketing, campaign management with data analysis and tracking marketing KPIs, or a similar role, preferably within a large organization.
• Demonstrable experience with personalization strategies and content management systems (CMS).

Interested parties please send your full resume with your current and expected salary by clicking "Apply Now".