Associate Sales Director – Industrial OEM & B2B Markets (Battery / Semiconductor )

Location: Hong Kong / Shenzhen
Regional Coverage: Southeast Asia & selected North Asia markets
Travel Requirement: Up to 70%
Employment Type: Full-time

Job Highlights

• Regional sales leadership role covering Industrial OEM & B2B markets
• Battery / Semiconductor / Electronic Products industry experience is required
• Lead business development, key accounts and distributor networks across Asia
• Strong Southeast Asia market exposure
• People management experience required
• Attractive remuneration package

The Role

Our client is seeking an experienced Associate Sales Director – Industrial OEM & B2B Markets to drive regional business growth across key Asian markets.

The successful candidate will be responsible for developing and executing regional sales strategies, expanding strategic accounts and distributor networks, identifying new business opportunities, and leading a sales team to achieve revenue and profitability targets.

This position is ideal for a commercially driven and energetic sales leader with a strong background in battery, semiconductor or electronic products, solid B2B / OEM experience, and proven exposure to regional markets.

Key Responsibilities

• Lead regional sales activities and drive achievement of revenue, pipeline, profitability and market development targets.
• Develop and execute strategic sales plans to expand the Industrial OEM and B2B business across assigned markets.
• Identify, develop and convert new business opportunities within industrial, electronics and related application markets.
• Manage the entire sales process from market development, customer engagement and proposal preparation through commercial negotiation and post-sales relationship management.
• Develop and execute go-to-market strategies for new and existing products based on market trends, customer requirements and competitive dynamics.
• Build and maintain long-term relationships with OEM customers, distributors, channel partners and key decision-makers.
• Manage and develop distributor networks across Southeast Asia, including markets such as Vietnam, Thailand, Malaysia and the Philippines.
• Drive account penetration and business growth with strategic and major customers.
• Identify opportunities to further develop business across Taiwan, Japan and Korea.
• Monitor market trends, customer developments, competitor activities and emerging business opportunities, and provide recommendations to management.
• Work closely with internal teams including Marketing, Product Development, Operations, Planning and Supply Chain to align customer requirements, pricing, product strategy and delivery.
• Lead, coach and develop sales team members to enhance sales performance and execution capabilities.
• Prepare and deliver business proposals, presentations and commercial negotiations to senior-level customers and stakeholders.
• Maintain accurate sales forecasts, pipeline updates and market intelligence to support business planning.

Job Requirements

• Bachelor's degree in Engineering, Science, Electronics, Business Administration, Marketing or a related discipline.
• Approximately 10–15 years of relevant experience in Sales, Business Development, Key Account Management or Commercial Management within B2B / Industrial OEM markets.
• Must have solid industry experience in at least one of the following sectors:
• Battery / Battery-related products
• Semiconductor
• Electronic products / Electronic components
• Proven people leadership / sales team management experience is required.
• Experience gained within a sizable organisation or multinational company is highly preferred.
• Strong understanding of B2B and Industrial OEM sales models, including both direct customer and distributor/channel sales.
• Proven experience in distributor and channel management, with the ability to develop and improve distributor performance.
• Strong market exposure across Southeast Asia, particularly Vietnam, Thailand, Malaysia and/or the Philippines.
• Exposure to Taiwan, Japan and Korea would be an advantage.
• Demonstrated track record in new business development and establishing relationships with senior decision-makers, major accounts and strategic customers.
• Strong commercial acumen with excellent negotiation, presentation and stakeholder management skills.
• Aggressive, energetic, highly self-motivated and results-oriented, with a strong drive to develop new markets and win new business.
• Able to work independently and effectively in a dynamic, fast-paced and multicultural environment.
• Fluent English and Mandarin are required. Cantonese would be an advantage.
• Willing and able to travel extensively across the region, up to approximately 70%.

Remuneration

A competitive remuneration package will be offered to the successful candidate based on experience and work location.

Interested parties, please send your resume to charlotte.mou@manpowergrc.hk