Product Engagement & Lifecycle Specialist

Job Category

Product Management / Product Growth / Product Engagement / Product Owner / Digital Product

Location

Hong Kong

Salary

Negotiable, depending on the candidate’s product experience, technical capabilities, and overall suitability

Experience Required

3~5+ years

Education

Bachelor’s degree or equivalent professional experience

Industry Exposure

Gaming / Fintech / Digital Entertainment / Subscription Services / Marketplaces / Consumer Technology

Position Overview

We are seeking a Product Engagement & Lifecycle Specialist to design and deliver digital product experiences that improve user activation, feature adoption, engagement, retention, and re-engagement.

This is a product-focused position responsible for developing engagement features and personalised customer lifecycle journeys. You will work closely with Product Design, Engineering, Analytics, and other stakeholders from product discovery and requirements definition through launch, performance evaluation, and continuous iteration.

The role is well suited to a user-centred and data-informed product professional with strong structured problem-solving skills and experience in consumer-facing digital or mobile products.

Key Responsibilities

1. Lead product discovery and requirements development for onboarding, activation, engagement, retention, and re-engagement experiences.
2. Develop product concepts, user stories, acceptance criteria, customer journeys, interaction logic, process flows, edge cases, wireframes, and prototypes for new features and product enhancements.
3. Translate customer needs, behavioural insights, and business objectives into clear product requirements and prioritised backlog items.
4. Partner with Product Design and Engineering teams to assess technical feasibility, refine product solutions, and deliver intuitive and effective customer experiences.
5. Use customer research, behavioural data, product usage information, and market insights to identify opportunities across the end-to-end user journey.
6. Identify friction points in onboarding, feature discovery, activation, engagement, and retention, and recommend appropriate product improvements.
7. Define success metrics for product initiatives and ensure measurement requirements are established before launch.
8. Evaluate product and feature performance following launch, interpret results, and recommend evidence-based enhancements.
9. Plan and support A/B testing, prototypes, and structured experiments to validate product assumptions and hypotheses.
10. Contribute to product roadmap development, initiative prioritisation, and backlog management.
11. Coordinate product delivery from discovery and requirements definition through development, testing, release, and post-launch optimisation.
12. Collaborate with Product Managers, Designers, Engineers, Analysts, and business stakeholders to ensure alignment throughout the product development lifecycle.
13. Maintain clear product documentation and ensure requirements, decisions, dependencies, and acceptance criteria are understood by relevant stakeholders.

Requirements

1. Bachelor’s degree or equivalent professional experience.
2. At least 5 years of experience in product management, product ownership, product engagement, product growth, or another user-experience-focused product role involving digital or mobile products.
3. Exceptional candidates with at least 3 years of highly relevant experience may also be considered.
4. Strong product thinking, logical reasoning, and structured problem-solving capabilities.
5. Demonstrated experience preparing product requirements, user stories, acceptance criteria, process flows, customer journeys, and wireframes.
6. Proficiency with Axure, Figma, or similar product design and prototyping tools.
7. Good understanding of the complete product development lifecycle, including product discovery, agile delivery, prioritisation, experimentation, launch, and iteration.
8. Experience working closely with Product Design and Engineering teams to deliver customer-facing product features.
9. Strong data-informed decision-making skills, with the confidence to review product dashboards, customer behaviour, product usage, and experiment results.
10. Ability to translate customer needs and commercial objectives into practical, clearly structured product solutions.
11. Strong stakeholder-management skills, with the ability to coordinate cross-functional teams and manage competing priorities.
12. Excellent written and spoken English communication skills.
13. Self-motivated, detail-oriented, and able to independently manage product initiatives from discovery through delivery.
14. Full and valid Australian working rights are required.

Preferred Qualifications

1. Experience designing gamification, loyalty, achievements, rewards, challenges, or other engagement-focused product features.
2. Experience developing personalised customer journeys, lifecycle communications, re-engagement experiences, or customer segmentation strategies.
3. Background in gaming, fintech, digital entertainment, subscription services, marketplaces, or other consumer-facing applications.
4. Hands-on experience with SQL, product analytics platforms, experimentation tools, or behavioural-data analysis.
5. Familiarity with onboarding optimisation, activation, feature adoption, retention, customer lifecycle design, and customer segmentation.
6. Experience working with event-based product data or behavioural analytics.
7. Experience delivering digital products across multiple regions.
8. Exposure to regulated, secure, high-growth, or transaction-intensive digital environments.

Core Competencies

• Product discovery and requirements definition
• Customer lifecycle and engagement design
• Onboarding and activation optimisation
• Feature adoption and retention improvement
• User stories and acceptance criteria development
• Customer journey and interaction-flow design
• Product experimentation and A/B testing
• Product roadmap and backlog prioritisation
• Data-informed product decision-making
• Cross-functional product delivery
• Stakeholder management and communication

Ideal Candidate Profile

This opportunity is suitable for candidates currently working in roles such as:

Product Engagement Specialist, Product Manager, Product Owner, Product Growth Manager, Lifecycle Product Manager, Digital Product Manager, Customer Experience Product Manager, Retention Product Manager, or Senior Business Analyst with strong product ownership experience.

Candidates who enjoy designing customer-centred digital experiences and using behavioural insights and experimentation to improve product engagement and retention are encouraged to apply.

Please contact WhatsApp: +852 95526914 or email tommy.huang@manpowergrc.hk for application