• Digital Operations &BAU Focus:Digital execution across SEM, SEO, social channels
• Global Brand Exposure:Content&asset production - CMS platforms (AEM & WordPress)
• Assets Management firm, exposure across digital analytics, reporting, mkt tech.

Position Summary:

We are seeking a detail-oriented Digital Marketing Operations Specialist to provide day-to-day business-as-usual (BAU) support across our digital channels, content systems, and reporting workflows.

Job Responsibilities:

• Digital Campaign Operations: Assist with day-to-day digital marketing execution across SEM, SEO, programmatic, and YouTube, including UTM tracking setup, campaign tagging, and basic landing page optimization.
• Content & Website Maintenance: Manage daily content updates and page delivery using WordPress and Adobe Experience Manager (AEM).
• Asset & Creative Coordination: Coordinate end-to-end workflows for digital campaign assets (websites, videos, and collateral); support testing and routine execution of basic AI tools for content asset creation.
• Web Operations Support: Assist with routine front-end content maintenance and campaign microsite updates using standard version control (Git/GitHub) workflows.
• Reporting & Analytics BAU: Maintain routine marketing performance reports and dashboards (e.g., Power BI, Google Analytics) to track channel performance.
• Brand & Compliance Support: Ensure all published assets and marketing workflows comply with brand guidelines, internal policies, and basic data governance standards.
• Vendor & Admin Support: Coordinate with external agencies and vendors for marketing collateral delivery (flyers, decks) and provide daily administrative support to the digital team.

Job Requirements:

• Education: Bachelor’s degree in Marketing, Business Administration, Information Systems, or a related discipline.
• Experience: 2–4 years of hands-on experience in digital marketing operations or web content management.
• Technical & CMS Skills: Practical experience with Content Management Systems (WordPress, AEM) and basic familiarity with Git/GitHub.
• Digital Operations: Solid understanding of digital execution including UTM tracking, basic SEO/SEM concepts, and campaign asset management.
• Analytics: Hands-on experience preparing regular reports using Power BI, Google Analytics, or Excel.
• AI Tool Familiarity: Basic exposure to AI-assisted content tools (e.g., ChatGPT, Midjourney) for routine marketing tasks is a plus.
• Soft Skills: Detail-oriented, organized, and capable of managing multiple operational tasks under tight deadlines.

Languages: Fluency in written and spoken English, Cantonese, and Mandarin. Strong Chinese input skills required.

Interested parties please email a MS Word version resume and expected salary to  aston.yeung@manpowergrc.hk (cc: it@manpower.com.hk) and quote the job reference no.