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Our client specialises in Chinese medicine products, health supplements and health‑related goods. As a healthcare and wellness enterprise based in Hong Kong, it is aggressively expanding with new product launches this year. They are recruiting a Senior Marketing Executive focusing on branding, who will be responsible for brand building and related marketing initiatives.

Responsibilities

• Assist in planning and implementing brand-building and marketing initiatives to enhance brand visibility and engagement.
• Ensure brand identity and messaging remain consistent across all marketing channels and customer touchpoints.
• Develop and coordinate marketing collateral, brand assets, and communication materials to effectively reach target audiences.
• Partner with internal stakeholders and external suppliers to support the execution of promotional campaigns, events, and marketing activities.
• Monitor industry developments, consumer insights, and competitor activities to identify opportunities and improve marketing effectiveness.
• Track campaign performance and prepare reports to support continuous improvement and decision-making.
• Support the management of Advertising & Promotion (A&P) budgets, including expenditure tracking and monthly reporting.
• Provide administrative and coordination support for marketing projects to ensure timely and effective delivery.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Advertising, Public Relations, or a related discipline.
• 3-5 years of experience in brand marketing, product marketing, or related marketing functions. Experience in FMCG is preferred, while exposure to OTC products or health supplements would be advantageous.
• Strong project management and organizational skills, with the ability to prioritize multiple assignments and meet tight deadlines.
• Excellent communication and stakeholder management skills, with a collaborative and solution-oriented approach.
• Analytical mindset with the ability to interpret market trends and campaign results.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Self-motivated team player with a proactive attitude and strong attention to detail.