Role & Responsibilities

• Own brand and product marketing for assigned portfolios
• Plan and execute integrated campaigns (digital, content, social media, SEO/SEM, e-commerce)
• Convert scientific/technical product knowledge into compliant, consumer-friendly messaging
• Build monthly communication plans and produce copy/editorial content
• Manage websites/e-shop performance and online advertising (focus on traffic & conversion)
• Ensure all marketing materials meet medical, regulatory, and internal guidelines
• Support product launches with internal teams and external partners
• Track performance, analyze data, optimize activities to improve ROI
• Manage marketing budgets responsibly
• Handle ad-hoc tasks in a lean environment

Requirements

• Degree in Marketing/Communications/Science or related discipline
• 5+ years’ experience in brand, digital, or product marketing
• Experience in consumer healthcare / supplements / FMCG / pharmaceuticals / medical devices
• Strong hands-on digital marketing skills (content + performance optimization)
• Understanding of consumer behavior, retail/pharmacy channels, and healthcare regulations
• Strong communication, coordination, and project ownership
• Excellent English and Chinese; proficient in MS Office (Excel, PowerPoint, Word, Chinese typing)
• Comfortable with broad responsibilities in a lean team